Published weekly since October 12, 1931, millions of readers look at the list to see what everyone is reading. Being a Best-Selling author can lead to future book contracts, speaking gigs and more while having a book on the list often provides a significant increase in sales. Making the New York Times Best Seller’s list is traditionally regarded as the gold standard in the publishing world. Let the world know you’ve reached the pinnacle by incorporating The New York Times’ Best Seller logo or Best Selling Authors logo on the book jacket, in advertising and marketing, on retailers product detail pages, at book fairs, social media pages and more.  Licensing is available exclusively through PARS International — The New York Times’ authorized content management agent.